Tag Archive | "arzoola"

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Announcing: Privacy 2.0

Posted on 02 November 2009 by admin

“Privacy 2.0 – Cleaning up the mess Web 2.0 left behind”

What is Privacy 2.0 you might ask? I’d like to start the explanation with a bit of background. Two years ago I founded a startup social network that was a mashup of Facebook, Myspace, Meetup and Yelp. Continue Reading

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Helpful Security Tips for Your E-mail

Posted on 17 November 2008 by admin

There are many things you can do to protect your email outside of having a strong password and good anti-spam service. The people at techrepublic.com have come up with a list of 5 measures you can take to make your e-email experience a bit more comfortable.
Many times it is not the bad guy that breaks his way in. Sometimes we just forget to do the simple things like replying to the whole mailing list instead of the one desired recipient that trumps even the strongest security measures. We have to remember that no matter how enhanced our software is and no matter how complex our encryptions are, in the end it is us, the end-users, that control the information we send out to the world.

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Why I blog about Privacy 2.0

Posted on 06 October 2008 by admin

Its been a month since I started Arzoola blog, and boy have I become an addict. My main reason for starting to write opinions, discoveries, pointers and reviews was for my own benefit, to keep an online journal or sorts of my discoveries in the world of privacy and Web 2.0

I started Arzoola as a company with a unique and valuable service that assists consumers with protecting their privacy while traversing the Web 2.0 sphere. Naturally, I sought out all the information I could find as it related to privacy and Web 2.0. The result of that search was a rude awakening. Come to find out, there is very little chatter out there in regards to protecting user data in the social web.

Sure there are plenty of privacy bloggers, conspiracy theorists, and of course, organizations such as EFF and the like, but when it comes to tangibly talking about how to protect your privacy and identity on the social web, the answer for the most part has been, your on your own pal.

So without ever thinking of becoming an independent online publisher of sorts, I quickly took on the role of filling that gap and giving people information about what they sometimes don’t even know they need…yet.

Borrowing the overused “2.0” term that’s been beaten to death, I self described this new concept as:
“Privacy 2.0” Cleaning up the privacy mess Web 2.0 left behind.
Sure others have used this term in a general sense, but this is my interpretation of what Privacy 2.0 should stand for.

I’m blogging here for a very simple reason, to be close to my target audience, people like you who are already communicators and users of new media, who seek out information about Privacy 2.0. It’s not really about getting more authority or credibility, not about promoting something specific or having something to sell, those are all consequences of my blogging and encountering new services and trends.

You, my readers, would see right through me if I lost my objectivity, that’s what’s great about this forum, feedback is near instantaneous. My pledge to you is to look for Privacy 2.0 material wherever it lies and deliver it to you via this blog. According to my feed stats, subscriptions to this blog are trending up so I know you guys are out there reading this stuff, and it gives me all the more motivation to get better faster and deliver news about this topic (soon to become an industry) in a quickly consumable way.

I would like this blog to spark dialogue and conversation. Those of you who are reading this right now, it is very important to me to hear from you. I would like to get feedback via any means (comment, Email…) let me know how I’m doing, tell me what you would like me to cover, or simply drop a line and say hi.

Privacy nuts, this is just the beginning!

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Who’s in your wallet? – Check if your identity has been stolen

Posted on 25 September 2008 by admin


Find out if you’re privacy and identity has been breached. Get the report here.


The ITRC (Identity Theft Resource Center) is a non profit organization that tracks nationwide identity theft cases and provides educational resources to victims of identity theft.

Their popular report titled the “breach list” provides details about published breaches. So far in 2008 there have been 503 reported identity breaches exposing 30,381,211 identity records. The report specifically names the company/institution that has been compromised and provides additional details as to the type of breach and total number of records exposed.

Whats telling is that there seems to be no industry immune from this epidemic. The list includes anything from government agencies, banks, universities and private companies across multiple industries. Having worked in Information Systems for the last 12 years and getting to know IT staff in many organizations, I can say safely that the majority of companies I’ve come across focus their security efforts on protecting the “perimeter” of their networks (”DMZ”). They make sure that there is a clear division between their internal network and the public Internet. However, when it comes to locking down databases, employing anti-hacking measures, or continually educating employees about best practices, most companies fall way short, and the result is clear.

As a consumer advocate, I preach to anyone who will listen: Do ALL you can to minimize the amount of companies / entities that have your personal information. Until there comes a time where you can have a “disposable” identity, yours is all you’ve got.

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Flashback to 1998: Technology and privacy then and now

Posted on 21 September 2008 by admin

Last week I was performing research on Apple and stumbled upon a YouTube video shot in 1998 of Steve Jobs on stage announcing the worlds’ first iMac. Seeing Jobs, still with a full head of hair, unveiling the iMac, and explaining Apple’s vision of the “i” series products, has prompted a small stroll down technology memory lane.

Technology has evolved by leaps and bounds in the last 10 years.

We’ve gone from this (1998) to this (2008)

but with as much technological advances as we’ve made, how has privacy evolved in a decade?

I started browsing through some old news stories from a decade ago to seek out the answer. As you may have guessed I was extremely disappointed. It was almost laughable to read news stories where

New York Times 09/1998 – “Announcing a new phone service for $3.95 that screens your calls” Wow that’s rad!

PC World 06/1998 – “The latest scare, password spamming”. Their answer: Sites need a privacy disclaimer?!?
Wired Mag 07/1998 – “Back off big brother!”. My favorite, this expert says: “The government shouldn’t try to be a big brother. The third-party enforcement is better.” Sure, so much better…privacy breaches and identity theft have exploded astronomically in the last 10 years…
Hope you enjoy the trip down memory lane, might not be much of a voyage, since on the privacy side, not a whole lot has changed.

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Hackers break into Sarah Palin’s Yahoo Mailbox

Posted on 18 September 2008 by admin


As reported by the AP, republican VP candidate Sarah Palin’s Yahoo Mailbox has been hacked.
Read the full story here

What troubles me the most about this story is the following quote:

It wasn’t immediately clear how hackers broke into Palin’s Yahoo! account, but it would have been possible to trick the service into revealing her password knowing personal details about Palin that include her birthdate and ZIP code. A hacker also might have sent a forged e-mail to her account tricking her into revealing her own password

Just another example of why the world needs Privacy 2.0 apps…today! If your a public figure in this Web 2.0 age, it seems your even more susceptible to privacy invasion since collecting your personal data is easier than ever. What if Gov. Palin had a service that she could use to mask her identity?, where Yahoo didnt have to use her birthdate or zip code to identify her. Privacy 2.0

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CIA’s ‘A-Space” is not a place for friends

Posted on 18 September 2008 by admin

“A-space” is a new social-networking site for analysts within the 16 U.S. intelligence agencies. Much like on Facebook, analysts can collect friends on A-Space, but the site will not be used to find out who’s shopping list your on, or what mood your best friend is in.

Instead, in an interview with CNN, Michael Wertheimer, assistant deputy director of national intelligence for analysis, said: “It’s a place where not only spies can meet but share data they’ve never been able to share before. This is going to give them for the first time a chance to think out loud, think in public amongst their peers, under the protection of an A-Space umbrella.”

“A-space”, which launches Sept. 22nd is highly classified and will only be available for members of the intelligence community. We might never know just how successful this project will be for the intelligence community, but I do think that commercial social networks should learn from this.
My guess is that “A-space” is designed similar to how you would think an FBI or CIA intelligence database is designed. Access is carved out in a way that only allow users with the appropriate authorization level to get at certain resources, and of course every action on the system is audit trailed, monitored, and reported on. This way, users of the intelligence community can contribute data to the cloud, but at the same time protect the overall integrity of the data, and most important of all – protect the identity of the user who actually uploaded the data. As you might have already noticed, my mission (no pun intended), is to preach for a better, more privacy oriented social web. Its obvious that the technology to pull it off exists, but consumers need to demand it, and site operators need to understand that as the social cloud gets littered with personal data, users will start to back off go wherever they feel their privacy and identity is safe.

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